E-Commerce // Luxury

Brizo came to us for a complete site redesign that would establish themselves as a luxury fixtures brand, and differentiate them from their competitors. 

This site has launched. View it here.

Role & Responsibilities

Experience Designer working with Associate Experience Director. Presented wireframes, prototypes, and revisions to stakeholders on a weekly basis. 

Challenges

The challenge was to bridge the experience and business goals, and transform Brizo into a global luxury fixtures brand to help meet projected sales goals and increase relevance in new categories.

Design Process

We decided right off the bat to break out in separate groups to come up with some very high level "requirements" with the client. This yielded feedback that spanned across a number of areas from design, to content, to blue sky ideas. Always good to dream big, ya know? 

High-level Design

To better understand Brizo's spread of products and categories, we mapped out their existing experience and created a site map to document how pages previously nested. 

From there, we then reorganized and regrouped pages/categories to better fit user needs and expectations. Ex: Breaking out products into Bath and Kitchen, and cutting out extraneous interstitial pages to bring the user to a product page, faster. 

Detailed Design

Through many discussions with the client and key stakeholders, we cleaned up the proposed site structure (though it was work in progress throughout most of detailed design) and used it as a reference point for every batch of wire reviews. It was a simple, clean, and easy way to show where we were, what we had done, and what would be next. 

Category Landing Page

The category landing page presented challenges in that it was such a key page, but with poor organization and too many (and some frustrating) steps to get to an actual product page. To simplify the user flow, we axed an interstitial filtering page, and moved it to a product gallery page to match best practices, and create a more interactive experience with more immediate feedback.